How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 09:47
Processes
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
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Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
Perception
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
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